ROYAL PARK MEDICAL
(UX DESIGN / UI DESIGN)
PROBLEM
Booking an appointment at Royal Park Medical was often frustrating for users. Many booked online due to limited time and the need for flexibility, but website usability issues—unclear navigation and information overload—made simple tasks cumbersome.
Patients preferred seeing their regular doctor, and booking with others, such as in urgent situations, was equally stressful. Ultimately, users wanted a clear, mobile-friendly system for quick access to preferred doctors.
SOLUTION
The redesign focused on four key user journeys: booking with a regular doctor, booking with a new doctor, new patient registration, and prescription requests. For regular bookings, the interface was simplified: doctors were listed alphabetically with headshots and pronouns, and appointment times appeared only after selecting a doctor, reducing cognitive load.
A dynamic digital ‘New Patient Form’ allowed users to complete paperwork ahead of visits without feeling overwhelmed. A streamlined prescription request flow enabled repeat scripts without a full consult, reviewed by the relevant medical professional.
RESULT
Although this project was created as part of a design course and doesn't exist in the real world, user testing conducted so far offers valuable insights. Testing the design revealed the new digital experience effectively streamlines the booking process — enabling users to complete their task with minimal frustration.
